5 Agencies for Senior Living & Elder Care Websites (2026)

A senior living website is almost never being read by the resident — it’s an adult child, often stressed and short on time, comparing options for a parent. With more than 30,000 assisted living communities in the US alone, that family is comparing your site against a lot of others, and the decision carries real emotional weight. The agencies below are built around exactly that audience and moment.

5 agenciesBuilt for families, not residentsUpdated 2026

Adding a community without a rebuild, and consolidating what is already there.

Media Genesis Shoreline Digital Marketing FreshySites

Full agency profiles.

01

Media Genesis

mediag.com ↗

Metro Detroit, MI

The pitchDeep senior living portfolio depth, including a complete rebuild for a 50-plus-community operator under a hard deadline.

Media Genesis led a full website redesign and rebuild for American House, a senior living network that has grown to more than 50 communities across Michigan, Illinois, and Florida, delivering the project against a strict December 31 launch deadline with a formal competitive benchmark analysis built into the process. The firm’s other senior living work includes AAA 1-B (including a complex “Find My Ride” transportation-matching feature) and Lockwood Companies, giving it range across community operators and adjacent elder-services organizations.

Right fit ifYou’re a multi-community senior living operator that needs a complex rebuild delivered against a real deadline, backed by competitive research.

Wrong fit ifYou want the lowest-cost option — Media Genesis’s process-heavy approach (benchmarking, sitemap analysis) suits a bigger, more considered project better than a quick budget build.

02

FreshySites

freshysites.com ↗

Binghamton, NY · Est. 2011

The pitchThe largest in-house WordPress shop on the East Coast, with HIPAA-compliant CRM integrations built specifically for senior living inquiry forms.

FreshySites has supported more than 2,400 clients since 2011, and its assisted living practice builds inquiry forms with secure transmission and encrypted storage, routing directly into HIPAA-compliant CRMs like Welcome Home, Enquire, or Salesforce Health Cloud. The firm quotes single-community builds at 6 to 10 weeks and multi-location builds at 10 to 16 weeks, giving prospective clients a clear planning benchmark upfront.

Right fit ifYou want a WordPress build with inquiry forms that route directly into a senior-living-specific CRM, and a clear timeline before you commit.

Wrong fit ifYou need a fully custom platform outside WordPress — FreshySites’ scale and specialty are built around that CMS specifically.

03

Studio 78

studio-78.com ↗

Alexandria, MN

The pitchMore than two decades in senior living and long-term care specifically, with security and accessibility built into every build.

Studio 78 builds fully custom, no-template websites for assisted living, independent living, and skilled nursing organizations, backed by security-focused hosting that includes IT penetration testing remediation and secure online forms. The firm also builds digital signage for senior living communities — an in-building complement to the website that few competitors offer as part of the same relationship.

Right fit ifYou want both a secure, accessible custom website and digital signage for your physical communities from one long-term partner.

Wrong fit ifYou want the fastest, cheapest build available — Studio 78’s custom, security-focused approach trades speed and cost for a more considered result.

04

Cardinal Digital Marketing

cardinaldigitalmarketing.com ↗

Atlanta, GA · Est. 2009

The pitchWebsite design paired with aggressive lead-generation results across assisted living and home health.

Cardinal reports a rapidly expanding senior care brand using paid search to dramatically increase lead volume, and separately grew leads 40% for a home health and hospice provider through an integrated paid search program. The firm’s WordPress-and-Flywheel technical approach lets non-technical marketing teams update community-specific content without developer bottlenecks.

Right fit ifYou want your senior living or home care website tied directly to an aggressive, measurable lead-generation campaign.

Wrong fit ifYou want a quiet, purely informational site — Cardinal’s whole model is built around converting inquiries, not just presenting information.

05

Shoreline Digital Marketing

shorelinedigital.agency ↗

Asbury Park, NJ

The pitchMore than a decade of hands-on, high-touch service for a multi-property senior living operator.

Shoreline built the website and ran SEO, Google advertising, and social media for Chelsea Senior Living, which manages 16 assisted living properties across New Jersey and New York with five more under construction at the time of the engagement — the kind of active-growth client that needs a site architecture built to add new locations smoothly. The firm’s smaller size shows up in client feedback specifically praising fast, personal response times rather than an account-management layer.

Right fit ifYou’re a regional multi-property senior living operator that wants a smaller agency with direct, fast access to the people doing the work.

Wrong fit ifYou’re a large national operator needing enterprise-scale production capacity — Shoreline’s model is built around close, high-touch regional relationships.

Compare the five.

Focus, base and model — no rankings by number
AgencyBest forBaseHealthcare focusModel
01Media GenesisMulti-community rebuildsMetro Detroit, MISenior living operatorsResearch-led process
02FreshySitesCRM-integrated inquiry formsBinghamton, NY, est. 2011Assisted living practiceWordPress, in-house
03Studio 78Custom, security-focused buildsAlexandria, MNSenior living and long-term careFully custom, plus signage
04Cardinal Digital MarketingLead generationAtlanta, GA, est. 2009Senior care and home healthWordPress on Flywheel
05Shoreline Digital MarketingRegional multi-property operatorsAsbury Park, NJSenior living communitiesSmall, high-touch team

Every column is a stated fact from the agency or its public record, not an editorial score. Where a firm publishes nothing, the cell says so.

Red flags when hiring for a senior living site.

01

No HIPAA-compliant CRM integration for inquiry forms. Senior living inquiries often include details that should be handled carefully — an agency without a specific plan for secure, compliant form routing isn’t ready for this category.

02

Stock photography that doesn’t reflect real residents or communities. Families researching senior living can tell the difference between authentic photography and generic stock imagery, and it affects trust immediately.

03

No plan for adding new communities to the site architecture. Many senior living operators are actively growing — ask specifically how a proposed site structure handles adding a new location without a rebuild.

04

Ageist or clinical language throughout the site. The strongest senior living sites use warm, dignified language rather than institutional or overly clinical framing — review an agency’s past work with this specifically in mind.

How this list was built.

Every agency above is checked against its own site, named case studies, and independently verifiable client results — not submitted bios. We prioritized firms with real, repeated senior living and elder care work over general agencies with a single healthcare project, and we don’t accept payment for placement or ranking position.

FAQ.

A single-community build typically runs 6 to 10 weeks. A multi-location build, depending on the number of communities and integration complexity, more typically runs 10 to 16 weeks or longer.

Inquiry forms often collect health-related details — care needs, mobility concerns, medical history — as families research options, which can bring the form under HIPAA-relevant handling requirements. A specialized CRM integration (like Welcome Home, Enquire, or Salesforce Health Cloud) ensures that data is transmitted and stored securely.

Clear, dignified language that avoids institutional or clinical framing; authentic photography of real communities and residents where possible; and a straightforward path for a stressed, time-pressed family member to find the specific information they need — care types offered, pricing transparency where possible, and an easy way to schedule a tour or call.

Some operators have moved toward more positive, age-neutral framing — “older adult,” “lifestyle,” “choice” — as part of a broader brand strategy, which can require more creative SEO work since it moves away from common search terms. This is a genuine strategic choice, not a requirement — discuss the tradeoffs with your agency based on your specific brand positioning and how your target audience actually searches.